Will Face-to-Face Events Be Replaced by Virtual Events? The Answer is NO…They Will Exist Together!

I recently participated in a tweetchat sponsored by TS2 Show and hosted by Danalynne Wheeler of Sybase.  The purpose was to chat about virtual events, but started off by speculating if face-to-face events will be replaced by virtual events.  My answer is NO…but we live in an instant access and constantly connected society that allows them to exist together.

In reviewing my tweets after the tweetchat, I realized that they composed a short guidebook to virtual events.

We started off by introducing ourselves:
Hi everyone! I’m Emilie Barta…host/emcee for live, virtual, & hybrid events. Looking forward to tweetchatting with you! #ts2show

The first question asked why virtual events are important:
Virtual #events allow you to expand your audience as well as reach an audience you didn’t even know existed. #ts2show
So will never replace…but are a wonderful compliment. #ts2show

Then TS2Show asked me a question about the benefit of combining a virtual event with a face-to-face event, i.e. a hybrid event:
ts2show : @EmilieBarta You host virtual events…how do you see them as fitting in with F2F? #ts2show
ts2show : How do you keep virtual events from turning would be attendees into virtual participants? #ts2show

My reply:
Virtual attendees are people who are not able to attend F2F, so you are not losing them…you are gaining them. #ts2show
F2F events will never go away because of the touch/feel aspect. #ts2show
But virtual in conjunction with F2F gives more attendees an opportunity to experience something, rather than nothing. #ts2show
Exhibitors who do ANYTHING virtual in addition to their exhibit on the show floor reach a greater audience. #ts2show

The conversation then turned to the best ways to promote virtual events:
apfick :What I would like to know is the different ways people attract new attendees to their Virtual Seminars (VS)? #ts2show
By using your existing database to invite peeps u know & social media to invite those u don’t. #ts2show
ts2show :@EmilieBarta Great idea to leverage social media to take your virtual opportunity viral #ts2show
Thanks @ts2show! #ts2show
apfick :@EmilieBarta What social media do you find most effective and for which industries? #ts2show
Twitter, Facbook, & LinkedIn are the 3 I recommend…work for all industries in my opinion. #ts2show
apfick :@EmilieBarta I am working on selling the idea to my supervisor. Do you find it hard to have people follow you on Twitter? #ts2show
Not if you have a “clear, concise, & consistent message” & tweet about your topic…tweeps will find you. #ts2show
And don’t forget to take advantage of hashtags! #ts2show

And it is always nice when a real world real-time example occurs:
RT @ts2show: @VisionExpo Agreed! Position yourself as a key player and knowledge source in the industry! ME: And then they will come! #ts2show
dwheeler11 : @EmilieBarta is an excellent example of how to best use social media to educate, interact and gain followers (I follow her!) #ts2show
@dwheeler11 Aw…thanks!! ;o) #ts2show

Of course we always want to avoid a disastrous virtual event:
VisionExpo : Seen a virtual event not do well & why? What are lessons learned? #ts2show
Virtual events that aren’t successful…why? Because they did not ENGAGE the virtual audience!!!!!!! #ts2show
dwheeler11 It all goes back to the ‘know your audience’ and ‘keep your content focused & relevant’. Plus, don’t overwhelm ppl with technology #ts2show
Always remember to keep it short, sweet, & simple! ;o) #ts2show
And never forget to educate your attendees on how to participate in the virtual events…quick demo video or virtual event emcee. #ts2show
If the attendees don’t know how to participate in the virtual event, they will get frustrated & walk away. #ts2show
“Some great leads, just shy!” No matter if virtual or F2F, u must have “staffers” who welcome attendees/make them feel comfortable. #ts2show

I love the way Danalynne wrapped up the chat:
ts2show : As we move to end this chat @dwheeler11: what is the key takeaway when planning virtual events? #ts2show
dwheeler11 :@ts2show – Know your audience and tailor content to them. Be engaging and informative. Promote in multiple channels including SM #ts2show
dwheeler11 :And remember people have short attention spans! #ts2show

So what do you think? Will face-to-face events be replaced by virtual events?  If you were a part of the TS2 Show tweetchat, what were your takeaways?

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

How to Deal with a Bad Booth Staffer

I recently received an email from a trade show exhibitor who stumbled across my article entitled A Smiling Staff Equals a Successful Trade Show. She agreed with the article, but unfortunately has to work with a booth staffer who is the exact opposite of the Safelite Auto Glass company employees I highlighted.  So she ended her email by asking ”How do I rein him in without being like a mother hen and nag.  We have no reporting structure between us.  And other than ‘telling on him’ to our ‘boss’, do you have any suggestions?”

I presented her with three ideas on how to handle a staffer who gets bored easily and behaves unprofessional when the “boss” is not looking:

1. See if there is any other person in the organization who could staff the booth in lieu of this bad booth staffer who would appreciate the opportunity to meet with potential customers face-to-face, behave appropriately, and recognize the value of trade shows.
2. Have a conversation with the President or Vice President and have them put together a list of goals and expectations for the show…including manners, etiquette, behavior expectations, as well as qualified lead goals and appointment setting goals (if applicable)…as a subtle way to get the point across as to what is acceptable and unacceptable booth behavior.
3. Tell him to leave the booth when he starts mis-behaving.  Turn the negative into a positive by harnessing his energy and using it for good by giving him a task list to accomplish away from the booth…checking out the competition, schmoozing with attendees that he knows that are just walking around, sending a pre-written email as an on-site follow-up to the leads already collected.  That way he will not take away from the professionalism that has been established at the booth, and he will take advantage of the slow time to get something productive accomplished for the trade show team.

So what do you think?  What advice would you offer as to how to handle a bad booth staffer?

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

Entice Attendees Into Your Booth by Stimulating Their 5 Senses: SIGHT

There are many methods exhibitors use to get attendees to stop by their booth.  No matter what method you use, you should always start by thinking of how you can stimulate the 5 senses of the attendees.  According to the Free Dictionary by Farlex, the definition of sense is a “faculty by which external or internal stimuli are conveyed to the brain centers, where they are registered as sensations.”  Since the 5 senses are conveyed to the brain, it only makes sense for an exhibitor to utilize these senses to gain the attention of the attendees who are walking down the aisles of the trade show floor.

 

Let’s start with SIGHT.

Think about the old saying “I’ve got to see it to believe it!”  Attendees don’t want to hear about how great a product is, they want to see it in action as proof that it really works.  Show the attendees how quick, easy, efficient, cost-effective your product is to use in order to pique their curiosity, then engage them in conversation to find out how your product can benefit them.  Voila…you now have a hot lead!

If your company provides a service as opposed to a physical product, show the attendees case studies and results that your customers have achieved as a result of using your service.  Services are more difficult to showcase than products on the trade show floor, so you must show how well your service works, how much success your service brings to your customers, and how easy it is to work with your company, i.e. the provider of the service.

Seeing is believing so be sure to show the attendees why they need to start doing business with you!

 

Here is an example of how an exhibitor evoked the sense of sight while showcasing a PRODUCT at a trade show:

My client, MAQUET, offers a high-end surgical table called MAGNUS which is relatively new to the US market and costs more than the average surgical table due to all of its features and benefits.  If an attendee is coming down the aisle and spots it, they may think to themselves “oh look, another surgical table” and keep on walking.  So what do I do as MAQUET’s Presenter?  I not only tell them about the features and benefits unique to MAGNUS…I have a Project Manager on stage with me to operate the surgical table and show the attendees how it will make their surgeries quicker and more comfortable for both them and their patient. 

It is so much fun to see the attendees’ faces light up when I tell them that MAGNUS can articulate to 80 degrees in trendelenburg and reverse trendelenburg…but even more fun to see their mouths drop open when we show them the table in those extreme articulations.  When I tell the attendees that MAGNUS has fast knee-chest positioning, they may think to themselves “yeah right…that’s what they all say.”  But when we physically show them how quick and easy it is to make the adjustments to the table, they believe what I say.  In fact, I have had attendees time us and be amazed at the results…because we are showing them the proof that they request, on site, in the spur of the moment.  You can not fake that…and the attendees appreciate the fact that we showed them what they asked to see. 

On top of that, we invite attendees to challenge us with a surgery and then we put the table in the appropriate position for that surgery.  Many attendees have taken pictures of the table in their requested position back to their hospitals to show the person with the checkbook why MAGNUS is worth the money, rather than just telling them about it.

 

And here is an example of how an exhibitor evoked the sense of sight while showcasing a SERVICE at a trade show:

I worked with LasermaxRoll Systems, the undisputed leader in automated paper handling, monitoring, and processing equipment for the digital printing industry, at Graph Expo.  Rather than do a presentation on their equipment like many of the other exhibitors on the show floor, I talked about the services that they offer their customers in order to differentiate them from their competition.  The entire presentation consisted of case studies about their customers and how working with LasermaxRoll Systems made their production process quicker, easier, and/or cheaper…this showed the attendees proof of the claims that LasermaxRoll Systems was making. 

I also introduced the attendees to LasermaxRoll Systems’ partners and showed how working with these partners also provided beneficial solutions to the customers.  This presentation showed the attendees that LasermaxRoll Systems is a solution provider as opposed to merely an equipment manufacturer. 

Oftentimes attendees knew of the customers that were profiled, which showed them even more proof that LasermaxRoll Systems’ solutions work.  And every once in a while, a customer that I profiled in the presentation was actually standing in the booth!  This showed the attendees just how strongly the customers believed in using LasermaxRoll Systems as their digital printing solution provider.

 

So let the attendees SEE for themselves just how your product or service will make their life better by enticing them into your booth through the sense of SIGHT!

 

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

A Smiling Staff Equals a Successful Trade Show

I just returned from NAFA Institute & Expo in Detroit, and was once again pleased to see a trade show with increased attendance numbers from 2009.  While walking along the show floor, I noticed three different types of exhibitors: those that “got it” and made their presence known to the attendees; those that did not seem to care at all, did nothing to attract attendees, and consequently complained about the show; and those that knew the value of exhibiting, did a good job, and received enough leads to satisfy the checkbook, but did not do anything to stand out from the crowd.  This last group was by far the largest type of exhibitor at the show, and although I felt they made a good effort, they could really learn a thing or two.

And the company that they could learn from is Safelite Auto Glass.  Safelite brought 5 company employees to the show, which seems like a lot for a 10×10 booth.  But all 5 had their individual roles to play, and there were never more than 3 in the booth at a time.  As you can see from the picture, they all wore the same booth “uniform” and came dressed with the best accessory of all…a big smile!  They acted as if they were excited to be at the show and were constantly engaging the attendees.  In fact, very few attendees made it past their booth without getting at least a “hello” from a Safelite booth staffer.  They were running a contest which not only allowed them to interact with the attendees, but the attendees to interact with other attendees.  Basically, they liked being at the trade show…and attendees liked being in their booth!

In fact, in speaking to the Safelite booth staff, they told me that they come to the show to have fun…with their current customers to continue the relationship building process and with potential customers to show them just how easy it is to work with Safelite.  Did  you notice what the 1st thing out of their mouth was?  “We come here to have fun!”

There is no better way to ruin a trade show experience than to have the wrong staffers in your booth.  They are the people who “make it or break it!”  All the money in the world cannot make up for a lack of excitement, dedication, knowledge, or desire to succeed within the people who are standing in your booth and promoting your company.  If your booth staffers are not welcoming and ready to engage the attendees of a show, the attendees (i.e. potential customers) will just walk on by the booth.  Talk about a missed opportunity!

So take a lesson from Safelite…and remember to have fun at your next trade show!! 

 

 Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

10 Reasons Why You Should Add a Virtual Component to Your Conference

I am very happy to see the perception of hybrid events shifting from “what are they” to “why do I need them?”  I feel like we are getting the word out on what they are, but we still need to work on why they are valuable.  Let’s face it, hybrid events are a new concept, most associations and conference organizers find them intimidating, and some technology glitches need to be worked out.  But I believe that attendees will forgive the hiccups in the learning process AS LONG AS their needs are met and their concerns are addressed.

 

In that respect, here are 10 reasons why associations and conference organizers should add a virtual component to their conference, conclave, congress, meeting, event, trade show, etc. and create a hybrid event:

• hybrid events increase the size of your audience since you now have both a face-to-face audience and a virtual audience…in this case 2 is better than 1
• adding a virtual component extends the reach of your conference to a global community since you are now broadcasting information over the internet…so not only do you pick up attendees from far away who would never consider attending your event, but you also pick up attendees you never even knew existed who just “happened upon” your virtual component
• a virtual component gives those unable to attend the ability to still participate in your conference…we all know that “stuff happens” and people are not able to attend an event in person, so why not give them a virtual event since “something is better than nothing” and show them that you appreciate their interest and still want to give them information and education
• adding a virtual component creates new sponsorship opportunities and more publicity for your sponsors, advertisers, vendors, supporters, etc…especially since there is a much wider audience and a much longer time frame
• after the event is complete, the virtual event footage can be archived and used for further education and promotion…websites and video do not have an expiration date so why not use what you recorded indefinitely and in many different ways; and think of the great good-will you will generate if you pass out the content to others for their own personal and professional use; and then think of even how much more exposure you will get as a result
• hybrid events show that your association/organization is forward thinking and on the cutting edge of technology…you want to constantly service your members, so what better way to do it than showing them that you are always looking for ways to advance your organization into the future and take advantage of developing trends and strategies?
• hybrid events enable year-round, never-ending conversations and interactions…since you are building a new web-based community, this community can continue to interact well after your event physically ends, yet everyone will remember that they met as a result of your hybrid event
• more people involved in your conference means more idea-sharing and brain-storming…think of how much more can be learned and accomplished by widening your audience since this one of the biggest advantages to having a conference
• virtual events tend to convert virtual attendees into face-to-face attendees at your next event…we all know that there is nothing better than meeting someone face-to-face, shaking their hand, reading their body language, and sharing information and stories right next to each other, so use your virtual component to generate excitement for your next event and increase your face-to-face audience size
• insert your reason here…

 

OK, I just gave you 9 reasons to get started…so what do you think reason #10 should be?  Let me know in the comment section below!

 

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

Why I Love Doing Trade Shows at McCormick Place in Chicago

The place that birthed my trade show career has taken a lot of abuse lately due to political, union, and cost concerns.  I have a “glass half full” personality, so I believe that everyone can work together to get everything worked out to benefit all parties involved. 

 

In the meantime, I want to show McCormick Place some love:

• McCormick Place is located just outside the heart of downtown Chicago, so it is easier to get into and out of than some other convention centers
• McCormick Place has the most square footage of convention space contained under one roof (2.6 million square feet precisely), therefore it is the largest convention center in the US
• McCormick Place is an architecturally lovely building full of expansive spaces
• there are windows in all 4 halls of McCormick Place so it has a light, bright, and airy feel and I never feel like I am trapped in a tomb
• the ceilings are extremely high (40-50+ feet) which allows for double-decker booths and does not give McCormick Place a cave-like feeling
• the 4 halls are named North, South, East, and West which allows for easy distinction when a trade show fills more than one of them
• all 4 halls are attached so it is convenient to get from one to another and you never have to be exposed to bad weather
• the Grand Concourse Lobby is light-filled (so excellent for photography) and has 35,836 square feet of space which can be used for registration
• the West building has attained LEED Certification and McCormick Place has taken part in many green initiatives designed to help the environment
• there are a great amount of bathrooms, they are easily located, and they are always clean
• in fact, I consider McCormick Place to be one of the cleanest convention centers I have ever visited
• there are many options for meeting rooms (173 to be exact), and they are easy to locate
• McCormick Place is attached to the Hyatt Regency, which allows for even more meeting room, coffee, and dining options…and the best commute if you are lucky enough to score one of the 800 sleeping rooms there during a trade show
• as a Presenter, I have never had a problem with interference on my microphone
• McCormick Place has received many awards for excellence in convention business
• there are many out-of-the-way locations if you need a quiet place to make a phone call, conduct business, or take a rest
• there are many places to host a tweet-up

 

And why I think Chicago is a great city to host a trade show:

• Chicago has 2 airports so it is very easy to get a direct flight into the city
• Chicago is centrally located in the middle of the country, so it is not too far or too expensive to get to it, and trade shows have the ability to attract attendees from all across the US
• Chicago has tons of hotel and restaurant choices which are all centrally located
• Chicago is a “walking” city and very easy to navigate by foot
• there are lots of “tourist” and shopping options if you want to extend your stay or bring along your family…but you don’t have to fight with the tourists for reservations or space
• I have always found the shuttle busses to run quickly and conveniently…and they have a secret route that no one else can use to ensure more timely pick-ups and drop offs
• taxis, shuttle busses, and cars can get into and out of it quickly
• the Metro stops at McCormick Place…and oftentimes trade shows even offer free passes
• Chicago has such a rich history of trade shows, so the hospitality industry knows how to service the conventioneers
• the taxi cab companies provide their drivers with a list of the trade shows and the drivers make the conventioneers their priority when trade shows are in town

 

So what do you think?  Help me show some love for McCormick Place and Chicago to give the powers-that-be the incentive to figure out how to keep existing shows in Chicago and attract new ones!

And special thanks to Eric Lukazewski, a Chicago native, for being my sounding board on this article!!

 

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

7 Traits Every Trade Show / Meeting / Event Planner Must Have

I have been in the event industry for 12 years, yet never realized that having to plan a funeral would be the most important event in which I have participated.  My grandpa passed away unexpectedly last week, and my grandma, parents, and I were blessed to work with a funeral director who really cared about ensuring that Papa (as I nicknamed him as a child) had a ceremony that reflected him and his life.  I am usually in the planner role as opposed to the planee role, and I have to say it was a very interesting experience to be on the other side of the table.  While there, several traits of Scott Humes at Bopp Chapel became the reason why I trusted him so much and put confidence in his ability.

 

HAVE COMPASSION AND PATIENCE Gang-Gang (what I named my grandma as a child), my parents, and I were at a very fragile state of mind while planning Papa’s funeral…we were in shock, we were heartbroken, we felt lost and confused, we were exhausted, and we felt like we were in a fog.  Scott recognized our grief, and took the time to figure out how we needed him to “handle us” with all of the decisions we had to make during the funeral preparations.  He knew when we were able to proceed with the next decision; he knew when he needed to give us space to discuss and come to a conclusion; and he knew when we just needed to take a moment to ourselves.  He did not get exasperated if we took a longer than usual amount of time, nor did he act uncomfortable if we had tears in our eyes.  He recognized our emotions and allowed us to feel them, and he never made us feel rushed or as if we were wasting his time.

READ THE PERSONALITY OF YOUR CLIENT  Gang-Gang, my parents, and I all have different personalities and different experiences with death, but we were working as a unified group to plan Papa’s funeral.  Because we were all in such shock, we all had different moments of strength and weakness and Scott recognized who was most appropriate in any given moment to be able to understand what he was saying.  He instinctively knew how to address us individually and what he could or could not say to each of us.  And because of this, we were able to make decisions very calmly and plan a day that would make Papa proud.

USE EASY-TO-UNDERSTAND WORDS  Although all 4 of us are intelligent people, we were working in a medium that was brand new to us.  Scott was working with something that he does every day.  However, he recognized that we were unfamiliar with some terminology and consequently used words that were easy for us to understand.  He took the time to explain anything that we did not understand, and he never once made us feel stupid for asking a question or for needing additional clarification.

EXPLAIN THE CONTRACT LINE BY LINE  Little did I realize how many options one has while planning a funeral, and a contract was the last thing I expected to see.  But it makes perfect sense as a funeral is an event with a contractor (the funeral parlor) and several sub-contractors (the church, coffin manufacturer, cemetery, organist, soloist, guest book manufacturer, prayer card printer, etc.).  Bopp Chapel’s contract was a sort of check-list, and Scott took us through it line by line.  He explained each and every one of our options, and never pressured us into something that we did not want or need.  If we did not have a decision right away about a particular line item, he helped us weigh the pros and cons to come to the best decision.  And he always told us the price of a line item before we agreed to it.  When we got to the bottom line, he made sure that we understood what we had “ordered” and the total price we would be billed.  We never felt taken advantage of and we confident that Papa would be so proud of the decisions we made for him.

OFFER TO BE THERE FOR QUESTIONS / CONCERNS  Scott recognized how overwhelmed we were and that this was a new experience for each of us.  He made sure that we felt comfortable calling him at any time with any questions or concerns, no matter how trivial they seemed.  When we did call, he did not become exasperated with us no matter how ridiculous our question sounded to him, nor did he mock us if we asked for clarification on something multiple times.  Our #1 priority was planning an event that would pay tribute to Papa and be representative of him…Scott had never met Papa, yet his priority was the same as ours and he made sure that all of our requests were satisfied.  In turn, we counted on his expertise to guide us through decisions that were unfamiliar to us.

ANTICIPATE YOUR CLIENT’S REQUESTS  There were many times that I thought of something “after the fact,” approached Scott, and was so happy to hear that he had already taken care of it.  This took pressure off of me and allowed me to concentrate my efforts on my family and on the celebration of Papa’s life.  Scott got to know each of us very quickly in a condensed amount of time and found things he could do for us that were representative of our personalities and our wishes for Papa’s funeral.  And the best thing was that he did them before we even thought about them, or he did them for us with the knowledge that we would never have thought of them in the first place since this was such an unfamiliar situation for us.

TAKE CARE OF DETAILS WITHOUT BEING ASKED  My #1 priority on the day of Papa’s funeral was taking care of Gang-Gang and my mom, so the last thing I wanted to do was worry about the details of the day.  Scott “ran the show” and allowed me to focus my time and attention on my family…not worrying about the details put my mind at ease and gave me confidence in his ability to do what we wanted and needed to be done. 

 

Even though many of these traits seem like common sense, I was surprised at how much of an impression they made on me, especially during such a difficult time.  We put together Papa’s funeral in 2 days yet a trade show, meeting, or event takes months to plan.  If it made such an impression on me that Scott was able to do all of this for us in such a condensed amount of time, imagine the impression we can make on our clients while working together for months, if not years!!

 

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

Takeaways from “Engaging Attendees Today: How to Combine Virtual with Face-to-Face”

I recently participated in the PCMA sponsored webinar entitled “Engaging Attendees Today: How to Combine Virtual with Face-to-Face.”  Moderator Michael McCurry and speakers Jeff Hurt and Christina Costner profiled EventCamp NYC 2010, which was a BarCamp-style gathering for event professionals to share best practices and learn new strategies to create a successful event held on February 6 at the Roger Smith Hotel. 

 

Mike, Jeff, and Christina had many great points and the following were the ones I felt strongest about, therefore I tweeted them:

• Consider the “Long Tail” in using #hybrid #events to extend attendance and reach says @JeffHurt at #EC10w.
• Meeting face-to-face was the best thing they could have done says @mizcity at #EC10w!!
• Local audience and remote audience are more friendly terms for the 2 audiences according to @JeffHurt. #EC10w

 

Since I was at EventCamp, I added my own thoughts to the conversation happening on Twitter:

• It’s all about audience engagement…whether virtual or face-to-face. #EC10w
• Social media was used to connect the remote and face-to-face attendees of #EC10. #ec10w
• Back channel at #EC10 is how @klrichardson and I met…now sharing lots of great info with each other! #ec10w
• It is amazing how well #EC10 was streamed to virtual audience based on all of the technical difficulties/challenges at the venue. #EC10w
• Break the 4th wall & talk directly to remote audience…both with speakers & a host for the remote audience. http://www.bit.ly/cTurs3  #EC10w

 

While at EventCamp, I was asked to do journalistic style interviews with the speakers to keep the virtual audience company during the breaks.  This success of this “virtual audience engagement” was mentioned during the webinar and the following tweets ensued (thanks everyone ):

• Mizcity: Hey! @mikemcallen is speaking about @emiliebarta who was our professional speaker and interviewer! Emilie was so gr8, highly recommend!
• rayhansen: RT @tracibrowne: RT @klrichardson: @EmilieBarta provided “moments of intimacy” for remote audience #ec10w
• VelChain: Breaking the 4th wall and engaging virtual audience is key. Done well at Event camp by @emiliebarta! #ec10w
• ericlukazewski:  Emilie Barta was a fantastic virtual host @EmilieBarta #ec10w

 

During the Q&A portion of the webinar, a question was asked about the types of industries that would find success with hybrid events and what made EventCamp so successful:

• #Hybrid #events work for any industry that wants to engage with their audience no matter where they are located IMO. #Ec10w
• IMO #EC10 was successful because it brought together generous tweeps with a common goal of finding out how to make #hybrid work! #EC10w

 

And a funny thing happened at the conclusion of the webinar:

• OMG…I just said “thank you” and “bye” to the computer after #EC10w!! Hee, hee, hee… ;o)
• Jeffhurt: @EmilieBarta Your computer and phone line thanks you! #ec10w
• I much prefer speaking to someone in person rather that talking to my computer!  #EC10w
• camelendes: VERY FUNNY! RT @EmilieBarta: OMG…I just said “thank you” and “bye” to the computer after #EC10w!! Hee, hee, hee… ;o)

 

Are you one of the 162 people who attended this webinar?  What information did you learn about hybrid events and engaging the virtual and the face-to-face audience?  And if you did not attend, what questions do you have about hybrid events?

How to Find the Right Professional Trade Show Presenter for Your Company

Now that you have decided that a Professional Trade Show Presenter will do a better job of drawing positive attention and potential customers to your booth than Mark from Marketing and Sally from Sales, how do you go about finding one?  After all, many people call themselves Trade Show Presenters, but how do you know if they are reputable and good at what they do?  It is not as hard as you think, as long as you are willing to take some time to research.  After all, this individual is the first impression of your company, so you want to ensure that you make a perfect match!

 

Your Trusted Exhibit House

The first place to turn to is your exhibit house.  Most exhibit houses have relationships with trade show presenters and/or trade show talent agencies.  After all, you trust your exhibit house to design and build your booth, so why not trust them to help you find your presenter?  They can contact the agency or presenter on your behalf and get the selection process started based on your wants and needs.  They can also facilitate the interviewing and negotiating for you.  Or they can just do everything and surprise you with their selection if you prefer. 

 

A Trade Show Talent Agency

If you do not work with an exhibit house, you could turn to a trade show talent agency.  If you do an internet search, you will find many types of agencies that say they have experience in booking talent on trade shows.  Therefore you will have to do some research to ensure that you find the type of third party vendor that best suits your needs.  Make sure that the agency you choose has been in business for awhile and represents presenters who have trade show experience.  Take an in-depth look at the agency’s website and see if you like the image that they are portraying.  Do an internet search to see about the reputation of the agency and if you feel comfortable with the way that they are portrayed online.  Once you contact them, do they provide you the level of service that you expect, and do you like the way you connect over the phone?  Finally do they listen to your description of your perfect presenter and help you narrow down the field, or do they send you everybody they represent because they do not care who you select as long as you select someone from them? 

 

Your Personal and Professional Networks

If you do not want to work with a third party, ask for referrals from your network.  Look to your network of colleagues, friends, and professional associates and ask them if they can recommend someone for you.  Chances are they have run into a presenter in their trade show history and have their contact information on file.  If not, they might know of another colleague who could recommend a presenter.  Just as important is a recommendation of a presenter who you should NOT hire.  Unfortunately there are more mediocre presenters out there than results-oriented presenters, so knowing who to avoid is a valuable piece of information as well. 

 

An Internet Search

If you want to go at it alone, try an internet search.  Search phrases like Trade Show Presenter, Corporate Spokesperson, and Trade Show Narrator to see who you find.  After you weed out the trade show agencies and articles about trade shows, you will have a manageable amount of websites to view.  When you look at their website, do you like the image of the materials they use to promote themselves?  Do you like their look, their client list, and their demo?  Does their image match the image of your company?  Do you feel comfortable with the presentation style they portray in their demo?  Do you like what their clients have to say about them?  Do they have a long list of repeat clients, or are they never asked back for a repeat performance?  Once you have decided this presenter is a possibility, do an internet search of their name in quotes and see what you find.  Are you impressed with the amount and type of coverage they have on the internet, or are you finding things that tarnish their reputation?  If you do not like what you see online, you will not like what you see in person. 

 

Social Networking

And the newest way to find a Presenter?  Social Networking!  Many presenters have a presence on LinkedIn, Facebook, Twitter, Plaxo, YouTube, and other social networking sites. So again, search for terms like Trade Show Presenter, Corporate Spokesperson, and Trade Show Narrator to see who you find.  You can also take a look at who your connections are connected to and ask for an introduction.  Or you can post a message stating that you are looking for a presenter, and see what response you receive.  Social networking is a great way to access people you otherwise may never have met, and a wonderful way to get into a conversation with a presenter to see if you like their personality.  Since social networking is somewhat less formal and more conversational than other online resources, you can get to know a presenter by how they conduct themselves on the site.  If they are pushy, unprofessional, rude, or not interactive online, imagine how they will be in person! 

 

So with just a little bit of research in a variety of different methods, you can feel confident that you will find the right Professional Trade Show Presenter for your company.  Good luck!!

Live and Virtual Events COMPLEMENT Each Other, Not COMPETE with Each Other

I spent an exhilarating weekend in NYC attending EventCamp, which was the 1st industry gathering of its kind.  The conference brought together event professionals to share best practices and learn new strategies of leveraging social media and technology to create a successful event.  Keep in mind that this was another 1st experience for me…the 1st time I have ever attended an event, since usually I am working at them, so that added another layer of excitement for me!

When the EventCamp organizers announced a CrowdCampaign question, I became very excited when I knew MY answer.  The question: “What’s the #1 Take Away from EventCamp?”  My answer follows:

I constantly preach that you must gather, engage, and interact with your audience in order to have a successful event. When virtual events started gaining popularity, many in the event community turned a blind eye or became scared that they would replace live events. Yet I have always said that virtual events are a great complement to live events because they offer yet another opportunity to connect with your audience, especially in today’s economy or time-strained society when not all of your audience can travel to your live event.

Virtual events in collaboration with live events also extend your reach to an audience that you have not met yet. We live in a globally connected community due to the internet, so our audience and our reach are larger than ever. Once we find this larger audience, we are obligated to engage and interact with them. And if they are not standing right in front of us, we now have the opportunity to connect with them virtually.

So live and virtual events do not compete with each other because both are necessary to build relationships. When they are used to complement each other, your audience is far greater than when just using one or the other. Just think of how successful your event could be when you connect with both of these audiences!

So what did I take away from @EventCampNYC? I took away PROOF that virtual and live events are friends and not enemies. Just look at the fact that almost every person who was following along virtually commented that they wished they could be at EventCamp 2010 and that they could not wait until they could be at EventCamp 2011! Follow the #EC10 tweet stream and you see constant interaction between the virtual audience and the live audience. Think of the sense of satisfaction that the virtual audience had when they saw that the EventCamp staff and speakers listened to them and responded to their needs, questions, and suggestions. And notice that after EventCamp 2010 ended, we are all interacting with each other as ONE UNITED AUDIENCE. Not only that we are gaining a NEW audience from people who heard about EventCamp after the fact and are going back through the archives and everything that the original audience is continuing to post about it.

The audience will continue to grow virtually, so that the next live EventCamp will be even bigger and better than the first!

What Should You Hire…a Presenter or a Speaker?

Many of us in the trade show industry do not have a “title” that was introduced during Career Day in grade school.  When we meet someone who says they are a Doctor, Lawyer, Plumber, Office Manager, Florist, Chef, or Bus Driver (for example), we have an understanding of what that person does on a daily basis.  But most people give me a blank stare when I tell them I am a Professional Trade Show Presenter and then ask me “what’s that?”  Or they say something along the lines of “oh, so you’re a Speaker.”

 

No, I am not a speaker, I am a presenter…and here is the reason why:

A presenter is hired by a company to portray the COMPANY’S message.  Therefore the presentation is not about the presenter, but about the company.  The presenter becomes a representative of the company, and a mouthpiece for the information that the company wishes to impart.  You hire the person.

A speaker portrays THEIR OWN message.  They have put together a presentation on their topic of choice, based on their industry expertise.  They represent themselves, and are known for presenting their own message.  You hire the script.

 

At this point in my career, I enjoy the challenge of learning everything there is to know about the product or service I am representing; I enjoy working in many industries ranging from housewares to tech to manufacturing; I enjoy working with big companies and small companies, well-known companies and start-ups; I enjoy being the information source to the attendees at trade shows and educating them on how my client’s product or service can make their lives better, easier, faster, etc.; and I enjoy helping my clients get their company message out to potential clients thereby helping them grow their business. 

My presentations are never about me, and in fact, there is no reason for my audience to even know my name.  My presentations are about my clients, and my clients hire me to be the conduit for their information.

But you never know…someday I may want to be a Speaker as well!

Recommended Restaurants in Las Vegas

Presenting at CES is the best way I can think of to start the new year.  The International CES (Consumer Electronics Show) is the world’s largest annual trade show for consumer technology and America’s largest annual trade show of any kind.  It is great to get away to the Las Vegas warmth and sun from the cold and snow, and I always enjoy seeing old friends and connecting with new ones.

But what I do not enjoy about CES are the lines to get into any restaurant no matter where it is, what type of cuisine it serves, the price of the food, or whose name is associated with it.  Plus, the name of the restaurant or the price of the total bill does not tell you anything about the quality of the food.  I feel inadequate about my knowledge of restaurants in Las Vegas, so I turned to my Twitter friends for some help.  Below is a list of restaurants recommended primarily by Event Professionals, whose opinion I trust more than any when it comes to food and service. 

Now I just need to remember to make a reservation to avoid those lines that I don’t like!

AMERICAN

Grand Lux Cafe at Palazzo AND Venetian

Burger Bar at Mandalay Bay

Fix at Bellagio

Stack at Mirage

Nobhill Tavern at MGM

Yard House at Towne Square

Table 10 at Palazzo

Olives at Bellagio

ITALIAN

Maggiano’s at Fashion Show Mall

Rao’s at Caesar’s Palace

Piero’s on corner of Convention Center Drive/Paradise

MEXICAN

Diablo’s Cantina at Monte Carlo

Pink Taco at Hard Rock Hotel

T&T (Tacos & Tequila) at Luxor

CUBAN

Cuba Cafe on Tropicana Avenue between Spencer & Eastern

CHINESE

Tao at Venetian

SUSHI

Shibuya at MGM

RA at Fashion Show Mall

Kabuki at Towne Square

Social House at Crystals in City Center (reopening June 2010)

Little Buddha at the Palms

Ah-Sin at Paris

SEAFOOD

Sea Blue at MGM

McCormick & Schmicks on corner of Flamingo/Paradise

STEAKHOUSE

Delmonico’s at Venetian

SW Steakhouse at Wynn

Prime Steakhouse at Bellagio

Craftsteak at MGM

StripSteak at Mandalay Bay

TAPAS

Firefly on Paradise

BREAKFAST

Bouchon at Venetian

Terrace Point Cafe at Wynn

FAST FOOD

In-n-Out Burger at various locations

California Pizza Kitchen at Fashion Show Mall AND Mirage AND Towne Square 

Many thanks to @GESatCES @CACouncil @LGatCEA @UnbeatableUK @BenSideline @theexpogroup @RentalExhibits @BerryLowman @Mike_McDaniel @BrianButler33 for these suggestions!  What is your favorite restaurant in Las Vegas?  Let me know in the comments below!

How a Professional Trade Show Presenter Will Help You Succeed

Mark and Sally Have a Problem

Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition. They also feel a lot of pressure to get face time with others in the industry, and they have just been signed up for “booth duty.” On top of that, they just got the news that they are to do presentations on their product, 8 times a day! 

“Great,” thinks Mark and Sally. But they are team-players and they will suck it up. It’s too bad the results from their presentations will be, ahem, mixed. After all, they’ll be thinking about all the other things they should be doing while they are presenting, which is not what they want to be doing. Mark and Sally are idea and implementation people, not crowd-pleasing spokespeople. 

There is a better way. 

 

Introducing the Professional Trade Show Presenter

You outsource the construction of your booth, the set up of the lights and electricity, and the delivery of your supplies and materials…so why are you making Mark from Marketing and Sally from Sales get up on stage in front of a live audience and give your presentation?  After all, this is the first impression that your potential customers have of your company, so why not hire a Professional Trade Show Presenter?  They are trained spokespeople who can provide measurable results to you for several reasons. 

To start, the first and foremost responsibility of a Professional Trade Show Presenter is your presentation.  They have been hired to represent your company, do your presentation, and get your message across to your potential customers.  Why take Mark and Sally away from the reason why you invited them to the show in the first place…to sell?  A good Presenter will represent your company proudly and positively from the moment they get on the airplane in their home base to the moment they get back home. 

 

Here’s How to Take Pressure Off Your Audience

No attendee wants to feel like they are getting a sales pitch, especially as their first impression of a company and definitely not from the person who is eventually going to take their money.  Mark from Marketing and Sally from Sales are the people the attendee is going to be working with in the future, so why not let a “Spokesperson” deliver your message and make the introduction?  A good Professional Trade Show Presenter is able to craft your message to be informative and educational, without being self-serving.  They are also able to generate enthusiasm in your booth and excitement for your product or service, without getting in the way of the business that is occurring around them. 

 

Attendees Have Problems Finding You

Attendees are oftentimes “lost” when they are walking in the aisles.  The trade show floor is a very overwhelming, exhausting, and intimidating place, and attendees want to be invited into your booth.  Otherwise they might just walk by and you might lose a potential customer.  Mark from Marketing and Sally from Sales generally know how to talk about your product or service, but usually do not feel comfortable building their audience.  A good Professional Trade Show Presenter has the ability to get apprehensive attendees out of the aisle and into your booth by connecting with them personally.  And they continue to invite new attendees into the audience throughout the presentation without causing an interruption to your message.

 

Working the Crowd is Hard Work

Every audience for every presentation is different.  Mark from Marketing and Sally from Sales may not know or may not have the time to analyze each and every audience and cater their energy level, volume, audience interaction, and level of seriousness appropriately.  A good Professional Trade Show Presenter will never do the same presentation twice because they know how to “work the crowd.”  They are not deterred if there is a heckler in the audience, if someone throws out a negative or inappropriate statement, if the competition is in the audience, or if audience members are asking questions.  They are constantly connected with the audience and catering your message in the manner in which the audience will best receive it. 

 

Make Sure You Don’t Miss Out on Your Hot Leads

Normally, the “hot leads” make themselves known when the presentation is complete.  Mark from Marketing and Sally from Sales may not know how to be a good “event host” and make sure that everyone is being taken care of.  A good Professional Trade Show Presenter has the ability to recognize an attendee who needs to make a personal connection with an employee of your company.  They can spot the hot leads and make sure that they are staying in the booth without feeling like they are being “pounced” upon.  And they can multi-task to ensure that no one walks away without having attention paid to them. 

 

And Working the Trade Show is the Hardest Work of All

And finally, a person who works at trade shows for a living knows how to “work” the trade show better than someone who exhibits at one a few times a year.  Mark from Marketing and Sally from Sales might know the ins-and-outs of their product, but they might not know the nuances of presenting at a trade show.  A good Professional Trade Show Presenter excels at giving presentations at trade shows because it is their area of expertise.  They are more comfortable with public speaking and with being in front of an audience, and since they are more relaxed, they are able to more easily deliver your message to your potential customers.  Plus, they are familiar with the intricacies of giving your presentation multiple times an hour for multiple days, all with the same amount of energy and concern for your company’s image.  

 

So let Mark from Marketing and Sally from Sales take care of their customers, their colleagues, their competition, and let them concentrate on selling your product or service.  When it comes to introducing your product or service to your potential customers, leave that to the trade show presentation pros…the Professional Trade Show Presenters!

You Know You Are an Event Professional When…

All of us in the trade show/meeting/event industry have suffered through…and survived…a different and difficult 2009.  And most of us have commented recently that all of a sudden things are getting busy again!  I just had the pleasure (I really mean that) of being on the road for 10 straight nights, and a few realizations struck me. 

You know you are an EventProf when:

• Your briefcase includes a box of Kleenex, a bag of cough drops, a bottle of saline nasal spray, allergy medicine, and lots of hand sanitizer.
• You know which hotel chains carry what type of products in the bathroom (i.e. Doubletree = Neutrogena; Hyatt = Portico Spa).
• You had hot tea for breakfast and hot coffee for lunch because your voice is rough for talking so much.
• You find baggage claim checks stuffed in every pocket of every coat, purse, briefcase, and piece of luggage you own.
• You gargle with hydrogen peroxide instead of mouthwash because you grabbed the wrong bottle from the bathroom sink – good thing that is how they used to do it in the olden days.
• The wait staff in the hotel restaurant all know you by name.
• The doormen greet you by saying “Welcome Home!”
• You actually believe a Snickers candy bar is a satisfying lunch.
• Your 3 ounce bottles never really make it out of the 1 quart plastic bag.
• You really don’t see the problem in wearing the same outfit multiple nights in a row.
• You have mastered the art of doing laundry in your hotel bathroom sink.
• You have a wallet stuffed with one dollar bills for tipping, therefore you have to pay for your cab rides with your credit card.
• McDonald’s becomes your most frequented restaurant.
• You get miffed when someone walks into the “Expert Traveler” line at the security check-point and they do not have their license and boarding pass in their hand.
• You do not blink an eye when there is a $68 charge to jump on an earlier flight home.
• When you return home you try to put a “do not disturb” sign on your front door and wonder why your bed is not being made.
• When you do finally wake up in your own bed, you wonder why everything looks unfamiliar and you wonder what city you are in.

I could go on and on, but I would love to hear what you think instead.  So comment below on how you know you are an EventProf and what makes us unique!!

Don’t Cut Your Marketing Dollars or Your Trade Show Presence!

At the start of the Great Depression, Kellogg’s and Post were neck and neck in cereal sales.  Post slashed their marketing budget, while Kellogg’s maintained theirs.  When the Depression ended, Kellogg’s had a market share dominance that they maintain to this day. (Source)

This is a perfect example of what NOT to do in tough economic times!  When all of this is over, the buying population will remember the companies that stayed in front of them the entire time…through the bad times, as well as the good ones.  Companies that slash marketing dollars and do not maintain their presence will fade away in the public’s mind.

Cutting trade shows from your marketing budget is cutting you off from your buying population.  Yes, the QUANTITY of trade show attendees has generally decreased in 2009.  But what has not decreased is the QUALITY of the attendees.  Companies may not be sending as many representatives to a trade show, but they are sending the ones that count. 

Numerous studies have shown that trade shows offer one of the most cost-effective ways to reach a large number of prospects, all in one place, all at one time.  So to me, it makes even more sense to exhibit during a recession!

Providing Exceptional Customer Service…at a Trade Show?

Throughout the years I have come to find that many people in customer service positions are REACTIVE, rather than PROACTIVE.  Think about it…who would you rather assist?  The customer that comes in screaming their head off and demanding that YOU do something to make their situation better regardless of who is at fault, or the customer that calmly approaches you and asks if you could help them out? 

Whether the customer service is being provided over the phone (call center, tech support, 1-800 number) or in person (retail store, doctor’s office, the DMV), it is much more rewarding to help someone who asks for help, rather than demands it.  It is much more fulfilling to help a kind customer solve a problem than a rude customer that you just want to leave you alone.  It is easier and quicker to assist someone who calmly explains the situation to you, rather than someone who is yelling, and perhaps even cursing, at you.  But people who provide exceptional customer service do so with a smile on their face regardless if they are helping a nice customer or a mean one.  And those that don’t provide exceptional customer service are oftentimes reacting to how the customer is treating them. 

So let’s translate this to a trade show environment.  The attendee is the customer and you, the exhibitor, is the customer service provider.  It is even more important for you to provide exceptional customer service with regard to facial expressions, body language, and tone of voice since you are in a face-to-face situation.  If an attendee approaches your booth negatively…they are in a bad mood, they are in a hurry, they are exhausted, they just got reprimanded by their boss, they are desperately looking for a new job…it is up to you to provide exceptional customer service regardless of how you wish to react.  Reacting negatively is just not allowed at a trade show no matter what the circumstance. 

Also, providing exceptional customer service at a trade show has to be maintained by every level of employee that is at the show.  The highest ranking employee has just as much responsibility to the attendees as the lowest ranking one.  And not just in the booth or the convention center, but in the shuttle bus, at a restaurant, at the hotel, at the airport, in the gym…heck, even in the restroom!  I can not tell you how many connections I have made while on an airplane either before or after a trade show.  The reason why?  Because I provided exceptional customer service at a time when no one expected it.

So just remember that  PROACTIVELY providing exceptional customer service at a trade show and not REACTING negatively towards an attendee is crucial in maintaining customer relations, whether it is a current customer or a potential one!

10 Reasons Why it is Worth the Money to Have a Presentation in Your Booth

When walking around the trade show floor, I am constantly amazed at how many exhibitors I see who do nothing to encourage attendees to enter their booth.   Having a booth presentation is a strong way to make a statement, and encourage attendees to stop, look, and listen.  

The possibilities are endless…presentation theater, game show, product demonstration, magician, booth tour, interactive competition, roving reporter, you name it…but they all do the following:

• create a “buzz” in your booth
• draw attendees out of the aisle and into your booth
• provide education and information to a large amount of attendees simultaneously
• prequalify attendees
• locate “hot leads”
• introduce attendees to company employees for more in-depth discussion
• maintain a positive environment in the booth
• motivate company employees throughout the duration of the trade show
• provide a positive first impression of your company
• take some of the pressure off your company employees

Just imagine accomplishing all of those goals with just one item at your next trade show…a booth presentation!

13 Tips for a Successful Trade Show

So you have purchased your booth space, had your exhibit house design and build your exhibit, contracted all of your services, booked your airline flights and hotel rooms, hired your Professional Trade Show Presenter and other trade show talent, and chosen which of your employees are going to staff your booth. So now all you have to do is show up at the convention center…right?  

WRONG!!

The biggest reason that exhibitors have an unsuccessful show is because they just stand around and expect attendees to come to them. Trade shows have a lot going on in a condensed space, and you need to attract attendees to your booth. Here are some simple tips for a successful show:

• A SMILE and a POSITIVE ATTITUDE are the best accessories you can put on in the morning!
• Make sure to do PRE-SHOW MARKETING to drive attendees to your booth. The walk-bys are the icing on the cake.
• You must give attendees a REASON to walk into your booth, otherwise they will just walk on by.
• Make sure your PURPOSE for being at the trade show is crystal clear so that no attendee gets confused by your message.
• You must WELCOME attendees into your booth and be a perfect “party host” once they are inside. It is all about the first impression!
• Maintain your ENERGY LEVEL throughout the day, no matter how tired or hungry you are.
• STAFF YOUR BOOTH with the employees who recognize the value of trade shows, shows up on time, will not wander away from the booth, knows the answers to the questions the attendees will ask, maintains a put-together appearance, and are not prone to losing business cards or information that will be needed back at the office.
• Make sure that the staff of your booth has a UNIFORM APPEARANCE so that it is obvious to the attendees who works for your company and can answer their questions.
• Don’t think that you can do it all, because you can’t. Make sure to OUTSOURCE functions to companies who represent your company image.
• LISTEN to the attendees and give them exactly what they are looking for in the moment. Upselling can happen once the show is over and a relationship has been established.
• Have a designated method for getting HOT LEADS to the appropriate sales person both on the show floor at back at the office. Never let an opportunity slip away due to disorganization.
• Remember that you are REPRESENTING YOUR COMPANY from the minute you get to the airport in your home city to the minute you are in your car driving home. Many relationships have been started on airplanes or shuttles, in the cafeteria, or at dinner. And many more relationships have been destroyed during these same times.
• And most importantly, HAVE FUN!!

Some of these tips may sound obvious, but I can’t tell you how many times I approach a booth only to find one employee present, sitting with his/her back to the aisle, with a scowl on their face, hunched over their computer. These are the exhibitors that complain that they had an unsuccessful show and give trade shows a bad name.

Have a successful show!!

What is a Professional Trade Show Presenter?

A Professional Trade Show Presenter is an individual who is hired to give scripted or unscripted presentations or product demonstrations in an exhibitor’s booth at a trade show.  The Presenter is the exhibitor’s “Company Spokesperson,” a representative of the company, and oftentimes the first impression of the company.  An exhibitor has made a wise selection when the Presenter accurately portrays the “image” of the company, and is mistaken for a company employee.

In addition to the presentations, a Professional Trade Show Presenter may do the following:

• Assist with script preparation or write the script
• Assist with concept development of the presentation
• Assist with presentation stage/area design
• Assist with PowerPoint presentation development or other visual aides
• Gather a crowd before the presentation begins and encourage attendees to come into the booth
• Answer questions after the presentation
• Introduce attendees to appropriate company employees for further information

Welcome to the Professional Trade Show Presenter Weblog!

If you are looking for a first-rate Professional Trade Show Presenter, you have found her…

Meet Emilie Barta!